It’s unlikely that you haven’t heard of TikTok by now, let alone maybe even tried it. It’s one of the fastest growing social media apps and has over 700 million users worldwide. It seems to have a pull to it that gets people spending hours on the app without even realizing it, sometimes leading to an unhealthy amount. So why is TikTok so addictive? What is it about the app that pulls people in and makes them stay? Let’s have a look.
Boredom due to Quarantine
People really lost their minds being cooped up indoors this past year. Working from home also saved many people’s commute times so everyone had all this extra time on their hands but didn’t know how to utilize it. That’s where TikTok came in. The app actually saw a huge increase in downloads during the lockdown period as everyone was looking for a way to spend their time at home.
Tiktok Has Fresh Content
One of the reasons why TikTok is addictive and has gained so much popularity recently is due to the fact that it has fresh and unique content. Tiktok has introduced a new type of content that users cannot get on Facebook, Instagram, or Youtube which is what prompts people to use TikTok instead.
The Short Music Clips Get Stuck in Your Head
Music is a big part of TikTok as every clip that you upload has a song playing in the background. TikTok is also known for being popular for people dancing to various songs. As a result, when using the app, the trending sounds that everyone is using can easily become stuck in your head and it can lead to excitement to see what other content users have created on a particular song that you may like.
Tiktok can also be an opportunity for up-and-coming artists to upload their songs and gain popularity, similar to how the song Whoopty by CJ blew up on TikTok and the official music video now has over 200M views on Youtube.
Short Duration of Content
Another reason why TikTok is addictive is due to its short, bite-sized content. The app only allows you to upload either 15-second clips or 60-second clips. This not only makes the content to be more engaging and creative, but it also allows one to easily immerse themselves into the app and get through a lot of content in a short amount of time. When you’re going through short content, you don’t get bored easily and can easily watch 10-15 videos in 5 minutes versus watching one 5 minute video.
It’s Easy to Use
As far as using the app is concerned, it’s pretty simple and easy to use. When you open the app, you are instantly presented with content and all you have to do is flick up with your thumb to scroll through. It doesn’t get any easier than that. You don’t even have to search for videos, as trending videos automatically show up on your feed.
As far as uploading content, the concept behind TikTok is to post multiple videos stitched together. They have made this easy to do through their app all from your phone, without requiring any additional tools or software, as you may have had to do previously if you were uploading a video on Youtube. The overall ease of use of the app itself draws people in more and keeps them coming back.
Their Algorithm Is Why TikTok Is Addictive
Almost all social platforms these days use some kind of algorithm to provide content to their users. How TikTok’s algorithm works is that it studies what videos you watch on the app by looking at the genre and who uploaded it and then customizes the upcoming content to that liking. Also, if you have watched the same TikTok as others, you will likely be recommended the videos they have also watched. Pretty cool right?
Ever participated in the Kiki challenge or the Ice bucket challenge? New trends are always emerging on TikTok, making it another reason users keep coming back as they want to stay current and relevant and up to date on all the trends and not feel like they’re missing out.
All these reasons pretty much sum up why TikTok is so addictive. While the app does have strong addictive capabilities, overall, it’s a fun place to not only discover new content but also to share content and add some entertainment to your life.