marketing

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  • 4 Books That Open New Horizons for Marketers

    Continuous learning has to be in the DNA of every marketing professional. Some digital executives like to brag about how they don’t need books to teach them because they prefer to hone their craft of tapping online resources, but the fact remains stoned that books are immensely useful learning tools that help you unlock the […] More

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  • The Concept of Niche Marketing: How Effective is it?

    When the Industrial Revolution began and the concept of a product or service was introduced, marketing was non-existent. There was no competition, just generic products and naturally, companies felt no need to invest in this arena. Over the last two centuries, things have changed drastically. Today, marketing itself has divulged into various branches, one of […] More

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  • Here’s Your Step by Step Guide to Starting A Business

    The world of business is thriving across the globe. Thanks to the internet and other techs available allowing entrepreneurs to explore their markets boundlessly. It is very important to be aware of all the pros and cons. According to an estimate there are millions of businesses in the world, operating in their domains. In this […] More

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  • 7 Effective Ways to Promote Business on Social Media

    Forget about traditional ways when everything has gone digital. Yes, it is the right time to ditch conventional marketing methods and start using social media marketing technique. With billions of users who go online every day, the world of digital marketing is thriving in today’s world. So, what exactly is the difference in terms of […] More

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  • Branding Essentials: Strategy, Tone and Pitch

    It’s about creating something unique and inspiring that will take a good brand and make it an outstanding brand. Turning business into a brand strongly depends on storytelling and of course, it involves the creation of something unique and inspiring that will leave a fruitful impact on people’s mind while serving the very basic purpose […] More

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