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  • The Concept of Niche Marketing: How Effective is it?

    When the Industrial Revolution began and the concept of a product or service was introduced, marketing was non-existent. There was no competition, just generic products and naturally, companies felt no need to invest in this arena. Over the last two centuries, things have changed drastically. Today, marketing itself has divulged into various branches, one of […] More

  • 5 tips for beginning a startup

    The World of entrepreneurship is only increasing day by day, from the most mundane to the most exciting business ideas, you’ll come across them all and it’s only pumping up the global competition even more. You really don’t need to be a business minded individual to create your own startup, all you need is a […] More