Celebrities around the world diversify their means of income. Cosmetics, apparel and makeup brands are amongst the most common business venture for females in the entertainment industry. In fact, some like Kylie and Kendall Jenner have become one of the richest celebrities in the world only because of their makeup brands. It just goes to show the market for these products.
If you’re wondering which other famous celebrities own their makeup brands, here’s a round-up of some which are trending right now:
1. Kylie Cosmetics by Kylie Jenner
Well, we had to start with a company owned by one of the Kardashian sisters. Launched in 2015 and owned by Kylie Jenner, the brand offers lipsticks, glosses, lip liners and blushes etc. Kylie Cosmetics was renamed from Kylie Lip Kits after they expanded their product offerings.
Although, Wall Street was critical of the report, Forbes still valued Kylie Cosmetics at around $900 million in March 2019 pushing Kylie to the top of the list of celebrities with the highest net worth. Whatever the case may be, Kylie Cosmetics offers some of the most luscious lip products in the market.
2. The Honest Company by Jessica Alba
Although it’s more than just a makeup brand, Jessica Alba’s Honest Company has been a trendsetter in the market for various reasons. The venture was launched in 2011 and offers safe and healthy products to consumers including beauty, baby and personal care as well as vitamins etc.
Under the banner of the Honest Company, the Fantastic Four star’s brand Honest Beauty was founded in 2015. It offers a range of 83 element products which include skin care and makeup accessories. The entire line is free from sulfates, petrolatum and parabens among other chemicals.
3. Fenty Beauty by Rihanna
A relatively new entrant to the list is Rihanna. She launched her beauty line under her first name Fenty, in September 2017. The product line includes some of the most diverse skin shades available with any other brand.
Currently, the foundations especially the Pro Filt’R is available in 50 different skin tones to suit everyone’s needs. In just two years Fenty Beauty has been able to grow to an extent that by the end of October 2018, they had sales of over $570 million.
4. Circa by Eva Mendez
Eva Mendez had a relatively short movie career. Now she is known for other things like being married to Ryan Gosling. However, there is one other thing she is famous for and that is her beauty line called Circa. Unlike other celebrity products, Circa makeup starts at under $20 making it affordable for everyone.
And it is not that there is any compromise on the presentation or quality of the products. The brand is available at Walgreens and includes both skin care and makeup products. Eva serves as both Creative Director and the face of Circa beauty in many of the advertisements.