It’s about creating something unique and inspiring that will take a good brand and make it an outstanding brand. Turning business into a brand strongly depends on storytelling and of course, it involves the creation of something unique and inspiring that will leave a fruitful impact on people’s mind while serving the very basic purpose behind it.
With over 6,400 books written on branding, the subject has gotten complex. Yet simplicity is where the power exists. This video was conceived, written and narrated by award-winning designer, branding specialist and Fast Company blogger David Brier to distill branding down to its basics answering that basic question “What is branding?”
It should never be forgotten that branding, when done comprehensively, make people think and feel in a particular way about a specific product or service. It is this fact that help them recognize a business easily while knowing its importance in the relevant market. However, these are the aspects that build up the trust factor while making people opt for the product and service of the brand they look up to.
Success stories that we see in the world of business are actually the result of good branding strategies and concept behind them. With our knowledge and conducted research, we have gathered the three key features that are actually considered the essentials in the world of branding, covering broader aspects while transforming a particular business into a brand and helping people to recognize it in a specific way.
Shedding some light on the definition by the experts and keeping in view the actual examples we see around us in our daily lives, we come to know that a brand strategy is something that involves long-term planning responsible for the fruitful outcomes in terms of slow but impactful progression of a business such as development of a successful brand in order to make a business stand out in the relevant market while achieving the desired objectives.
It must also be kept in mind that an effective strategy implemented while depicting a particular business as a brand is something that directly link its product/services to consumer needs, emotions and other relatable aspects, urging more and more people to buy it.
While reading all this information, we might be thinking that it is something that can be easily done but the actual fact is that developing an effective brand strategy is a highly daunting task and require all the experience and intelligence in order to make a particular brand unique and different from its competitors.
When talking about the tone of the brand we can not only think of the copies that are written but the visual appearance of a particular brand as well. It is this feature that involves the logo designs, color themes and copywriting to properly spread out the intended message through an effective brand storytelling.
In case of a fast food brand, according to a trend that has already been set, people expect to see bright and shocking colors with highly appealing taglines as these are the things that attract them the most. However, apart from that if your brand belongs to the corporate world, the tone of the visualized and written content must be incredibly decent and subtly expressed in order to streamline the objectives of your brand with the perceptions of the targeted audience while gaining the trust factor.
A brand’s persona totally depends on the tone of voice that has been used to represent its identity to the world. However, it is the advancement in the field of technology that has introduced the concept of advertising and marketing in digital world beyond conventional boundaries.
When we work on a brand identity for a particular business and share it across multiple internet platform, we are somehow creating a brand that may not only has local presence but international recognition as well. While reflecting the element of diversities through a brand’s strategy, we must retain consistency in its tone because being digitally available on global platforms, people from different regions of the world may want to know about your business and the pace of its progress.
When devising a pitch of your brand (which is one of the three branding essentials that have been discussed in this article), it is very important for you to have all the necessary elements highlighted through it in order to make your business prominent while fruitfully differentiating it from competitors.
However, it is an understood fact that when we think of a solid brand building process, we realize that it is incomplete without an effective pitch that have the capability of productively transforming the proposed ideas into a total success, while helping a brand grow in all directions at a desired pace of progress.
The successfully implemented branding pitch becomes immensely useful in terms of effectively tackling multiple scenarios pertaining to a specific business. For example, if you are in search of the investors or using some other means to raise money for your business and want people to know about it than the pitch (representing the nature and credibility of your brand) is the only tool that can get you to the results that you are looking for.
If you own a business startup and want to make an impactful entry in the market, then it is highly important for you to take help from the expert marketers and advertisers before getting a pitch structured for your brand because putting it in the simplest words, it effectively serves as an executive summary, providing a quick overview (with in-depth understandings) of your business while relaying all the important details and information about the aspects behind the prospective success of your business.